The A&W Root Beer Cream Freeze is being launched by the brand as part of its Sweets and Treats menu to provide consumers with a perfect dessert to enjoy with their choice of meal. The menu item is achieved with a base of the brands classic A&W Root Beer that has been blended with vanilla soft serve. This gives the drink a sweet, creamy flavor and texture profile that is sure to be a hit amongst avid fans of the brand.
The A&W Root Beer Cream Freeze is available at participating locations now, but only for a limited time. The drink is sure to fit in well with the brand's existing options within the Sweets and Treats menu, which include the Real Fruit Shakes & Sundaes, Soft Serve Cones, Floats, Shakes, Sundaes and Polar Swirls.
Icy Root Beer Desserts
The A&W Root Beer Cream Freeze is Arriving for a Limited Time
Trend Themes
1. Limited-time Dessert Offerings - Opportunity for food and beverage companies to create limited-time dessert offerings to entice consumers.
2. Blended Fast Food Beverages - Opportunity for fast food chains to experiment with blended beverages featuring popular soft drinks or sodas.
3. Ice Cream and Beverage Collaborations - Opportunity for ice cream and beverage companies to collaborate and create new innovative products, such as the A&W Root Beer Cream Freeze.
Industry Implications
1. Fast Food Industry - Fast food restaurants can take advantage of the trend of creating blended beverage offerings to increase sales.
2. Ice Cream Industry - Ice cream companies can collaborate with popular beverage brands to create unique and innovative products for consumers.
3. Food and Beverage Industry - Food and beverage companies can leverage the trend of limited-time dessert offerings to attract more customers and increase sales.