Footwear veteran Ronnie Fieg brings his innovative flair back to ASICS with the Selvedge Gel Lyte III.
The shoes build on ASICS most popular silhouette and are dominated by a dark denim material and highlighted with white and red accents. The laces are unique as well and feature a denim-esque texture to their look. The shoes will retail for $145 and can be found at KithNYC.com
Ronnie Fieg is a New York sneaker enthusiast and designer who started at the age of 15 working in a shoe store and has gone on to collaborate with names like Adidas, Sebago, Red Wings, Clarks, New Balance and more. He's had his hand in over 50 shoe collaborations and been featured in the Wall Street Journal.
Daring Denim Sneakers
Ronnie Fieg Teams Up With ASICS on Selvedge Gel Lyte III
Trend Themes
1. Denim Sneakers - Opportunity for disruptive innovation in the sneaker industry by incorporating denim material into shoe designs.
2. Collaborative Footwear - Opportunity for disruptive innovation in the footwear industry by partnering with influential designers and sneaker enthusiasts.
3. Textured Laces - Opportunity for disruptive innovation in the accessories industry by creating unique and textured laces for shoes.
Industry Implications
1. Sneaker Industry - The sneaker industry can explore the trend of incorporating different materials, such as denim, into shoe designs to offer unique and fashionable options to consumers.
2. Footwear Industry - The footwear industry can seize the opportunity for disruptive innovation by collaborating with influential designers and sneaker enthusiasts to create limited edition and highly sought-after shoe collections.
3. Accessories Industry - The accessories industry can tap into the trend of textured laces for shoes, offering consumers a variety of options to customize and personalize their footwear.