Ron English's McSupersized character was recently released in a translucent orange-red version.
Inspired by Ronald McDonald but with more girth, Ron English's McSupersized character has become iconic. His pop art in general pushes the envelope and challenges ideals in a fun and interesting way.
Arriving in a package made to look like a box of French fries, Ron English's McSupersized character is sure to sell out! Oh wait, it has:
Implications - Taking an already existing, familiar item and incorporating slight changes is a great way to gain attention from consumers. Companies should consider how to leverage pre-existing products and make certain alterations to generate further profit.
Translucent Fast Food Mascots
Ron English's 'McSupersized' is Based Loosely on Ronald McDonald
Trend Themes
1. Altered Familiarity - Experimenting with slight changes to existing, familiar products to capture consumer attention.
2. Iconic Pop Art - Exploring the impact of pop art in challenging ideals and pushing artistic boundaries.
3. Limited Edition Collectibles - Examining the popularity and potential profitability of limited edition merchandise.
Industry Implications
1. Fast Food - Exploring opportunities for fast food chains to create limited edition collectibles and collaborations inspired by pop art.
2. Art and Design - Providing inspiration for artists and designers to create disruptive and thought-provoking pieces that challenge traditional norms.
3. Consumer Goods - Identifying potential for companies to leverage limited edition collectibles and altered familiar products to generate increased sales and brand awareness.