Swiss watch maker Romain Jerome has unveiled a new timepiece towards his Art-DNA Collection which focuses on skull center pieces as the main attraction to each timepiece. The watch is designed by John M Armleder, a famous Swiss artist, and released under the Romain Jerome name. The Art-DNA Collection has 10 luxurious watches, all marketed to different niches under the umbrella of luxurious finds. The collection mixes traditional timepieces with contemporary art to appeal to a new niche of consumers.
The watch is made of polished steel and minimal-colored lacquer. The Romain Jerome advertisements host the watch under a variety of fluorescent colors as the rays bounce off the chrome face of the watch. This skull motif channels the luxurious rocker consumer and harbors excellent Swiss watch making history.
Luxurious Skull Timepieces
The Romain Jerome Art-DNA Collection Captures Rebellious Consumers
Trend Themes
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Industry Implications
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3. Luxury Goods Market - Potential for disruptive innovation in the luxury goods market by offering exclusive, limited edition watches with luxurious designs.