Those who know a thing or two about the history of Rolls-Royce are going to be all about the Rolls-Royce Alpine Ghost. This special edition was created to commemorate the 100th anniversary of the Austrian Alpine Trials, an event which saw four Silver Ghosts drive 1,820 miles into the Alps.
An excerpt from CarBuzz states that the Austrian Alpine Trials was an event that "helped cement the marque’s reputation for peerless reliability and mechanical excellence." The Rolls-Royce Alpine Ghost is distinguished by its light blue paint job and its unique wheels, which the company says were inspired by the wheels on the Silver Ghosts of 100 years ago. The Alpine Ghost is set to make its official debut at the 2013 Shanghai Motor Show, which runs from April 20th to the 29th.
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The Rolls-Royce Alpine Ghost Commemorates the Austrian Alpine Trials
Trend Themes
1. Commemorative Special Editions - The Rolls-Royce Alpine Ghost is a commemorative special edition that appeals to customers looking for exclusive and unique experiences.
2. Historical Inspiration - The Alpine Ghost's design, inspired by the Silver Ghosts of the past, taps into the trend of nostalgia and heritage in the automotive industry.
3. Luxury Event Collaborations - The collaboration between Rolls-Royce and the Austrian Alpine Trials demonstrates the trend of luxury brands partnering with iconic events for marketing and storytelling purposes.
Industry Implications
1. Automotive - The Rolls-Royce Alpine Ghost showcases the innovation opportunities in creating exclusive and limited-edition vehicles that cater to luxury car enthusiasts.
2. Automotive Events - The Austrian Alpine Trials partnership with Rolls-Royce highlights the potential for automotive events to create unique experiences for car enthusiasts and promote brand image.
3. Luxury Marketing - The collaboration between Rolls-Royce and the Austrian Alpine Trials demonstrates the potential for luxury brands to leverage historical events for unique marketing campaigns and storytelling.