The Rolling Stone 2012 campaign shows that "music is more than music," as stated in the tag line. Many artists and songs address important world issues and life events; some try to make sense of these occurrences while others simply bring them to light. Either way, music can be as heavy as the headlines that make front page news.
Conceived and executed by Fischer & Fischer, an ad agency based in Sao Paulo, Brazil, the Rolling Stone 2012 campaign cleverly turns three iconic songs into newsworthy articles. These songs are John Lennon's 'Imagine,' U2's 'Sunday Bloody Sunday' and AC/DC's 'Jailbreak.'
The Rolling Stone 2012 campaign was copy written by Kiko Borger with photography by Lúcio Cunha and Banco de imagens.
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The Rolling Stone 2012 Campaign Shows "Music is More than Music"
Trend Themes
1. Socially Conscious Music - There is a growing trend of music artists and songs addressing important world issues and life events; businesses could leverage this trend to support social causes through music and partnerships.
2. Creative Advertising Campaigns - The Rolling Stone 2012 campaign by Fischer & Fischer demonstrates a trend towards creatively using iconic songs and artists in advertising campaigns, offering new possibilities for brands looking to connect with consumers through music.
3. Media Crossover - The Rolling Stone 2012 campaign plays with the idea of mixing music and news media, providing space for innovative ways to engage customers through music-focused content that blends entertainment and current events.
Industry Implications
1. Music Industry - As music increasingly becomes a powerful tool for addressing social issues, the music industry has a opportunity to tap into this trend and support artists that create socially conscious music.
2. Advertising Industry - The Rolling Stone 2012 campaign proves that there is room for creativity and innovation in advertising campaigns that leverage iconic songs and artists, offering new opportunities for businesses to attract customers through emotional branding.
3. Media Industry - The Rolling Stone 2012 campaign demonstrates the potential for mixing news media and music, offering possibilities for news outlets to engage customers through music-focused content that blends entertainment and current events.