Rollicking works in partnership with footwear label Vans to rework one of its most iconic silhouettes, the signature laceless 'Slip-On' model. The new iteration draws inspiration from its own souvenir jackets, highlighting the intricate Japanese graphics. The uppers are complete in a predominately black foundation using sleek satin materials and it is decorated with beautifully intricate imagery.
The designs are informed using embroidered processes and features a tiger and bunny on the right foot, and a dragon and the same bunny on the left side. Both of the shoes are accented with an embroidered cursive "Japan" and subtle branding accents of "Vans off the Wall." The satin shoes are packaged within a special co-branded box, following the same design theme.
Jacket Graphic-Informed Shoes
Rollicking Decorates Vans' Slip-On with Embroidered Visual Graphics
Trend Themes
1. Embroidered Design - Opportunity for brands to incorporate intricate embroidered graphics into their products.
2. Cultural Inspiration - Opportunity to draw inspiration from specific cultures and incorporate their visual elements into product designs.
3. Collaborative Packaging - Opportunity for brands to create special co-branded packaging for collaborative products.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear brands to create unique and visually striking designs using embroidered processes.
2. Fashion - Opportunity for fashion brands to explore and incorporate cultural influences into their designs.
3. Packaging - Opportunity for packaging companies to collaborate with brands in creating special co-branded packaging for limited edition products.