Currently available for pre-order, the Rogue Ale and Dark Horse Comics Rogue Hellboy Right Hand of Doom Red Ale is a special edition beer created in celebration of the 21 anniversary of the Hellboy character.
Created by Mike Mignola, Hellboy is a well-meaning demon summoned to earth from hell by Nazi Occultists in 1944, but is then discovered by Allied Forces and fights against the Nazis. Rogue Ales is an Oregon-based craft brewery with a reputation for creating inventive and unexpected beers.
The clever campaign is fitting, as the fictional character is now "old enough to drink," which can also assume about Hellboy's fans.
Rogue Ales' pursuance of unique and nostalgic branding ideas are a good example of the craft beer movement and its accessibility for consumers.
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
Trend Themes
1. Craft Beer Movement - Rogue Ales' inventive and unexpected beers exemplify the craft beer movement and its potential for disruptive innovation.
2. Nostalgic Branding - Rogue Ales' pursuit of unique and nostalgic branding ideas demonstrates the potential for disruptive innovation in the field of marketing and advertising.
3. Collaborative Partnerships - The collaboration between Rogue Ales and Dark Horse Comics signifies the potential for disruptive innovation in the realm of cross-industry partnerships.
Industry Implications
1. Craft Brewing - Rogue Ales' special edition Hellboy beer highlights the potential for disruptive innovation in the craft brewing industry.
2. Marketing and Advertising - Rogue Ales' clever and fitting branding campaign showcases the potential for disruptive innovation in the marketing and advertising industry.
3. Entertainment and Publishing - The collaboration between Rogue Ales and Dark Horse Comics presents disruptive innovation opportunities in the entertainment and publishing industry.