Rogers, one of the key mobile phone companies in Canada, used clever "mirror phone" guerrilla ads to promote their new video phone service.
The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live visual of what it would look like when they video called their friends.
The tagline reads, "Look your best. Video Calling is here."
Rogers describes the campaign:
It was created by Toronto agency, Publicis, with creative direction by Tim Kavander and Bill Newbery, art direction by Kenneth Fothergill and copyright by David Savoie.
Guerrilla Mirror Phones
Rogers Video Phone Ads
Trend Themes
1. Guerrilla Advertising - Opportunity for businesses to use unconventional and attention-grabbing advertising methods.
2. Video Calling - Growing trend in communication technology, creating opportunities for businesses to develop video call services and products.
3. Augmented Reality Marketing - Innovation opportunity for businesses to incorporate virtual elements into traditional advertising methods, such as mirror decals.
Industry Implications
1. Telecommunications - Opportunity for mobile phone companies and service providers to enhance their video calling services and attract more customers.
2. Advertising and Marketing - Opportunity for agencies and businesses to explore creative and unconventional advertising methods to engage with their target audience.
3. Hospitality and Entertainment - Opportunity for restaurants, bars, and clubs to incorporate innovative advertising techniques, like mirror decals, to attract and entertain their customers.