BlackBerry has appointed a new CEO, and has now released the Rogers 'BlackBerry SmartBuilder' online tool to allow businesses to customize their communication solutions to receive exactly what they need from BlackBerry without any unnecessary added features.
This is a great attempt to cater directly towards each individual customer, making Rogers and Blackberry much more personalized. The BlackBerry is known for its highly sophisticated business appeal, however, the smartphone company may have been blinded by previous success causing it to lose sight of where the smartphone industry was heading. The Rogers BlackBerry SmartBuilder will help BlackBerry begin to understand what its target market requires, and hopefully this means an increased production of consumer-catered phones and accessories.
Interactive Smartphone Plans
Rogers 'BlackBerry SmartBuilder' Allows Customized Mobile Solutions
Trend Themes
1. Customized Communication Solutions - Tools like Rogers 'BlackBerry SmartBuilder' will become increasingly popular in the smartphone industry and present opportunities for companies to cater to individual customer needs.
2. Personalized Mobile Solutions - The rise in personalized mobile solutions such as the Rogers 'BlackBerry SmartBuilder' presents an opportunity for companies to differentiate themselves and potentially gain market share.
3. Consumer-catered Phones and Accessories - The launch of the Rogers 'BlackBerry SmartBuilder' highlights the increasing need for consumer-catered technology products and accessories, offering opportunities for companies to fill gaps in the market.
Industry Implications
1. Telecommunications - Telecommunications companies can benefit from tools like Rogers 'BlackBerry SmartBuilder' to cater to individual customer needs and stay competitive in an evolving industry.
2. Mobile Device Manufacturing - The rise in personalized mobile solutions offers opportunities for mobile device manufacturers to differentiate themselves and potentially gain market share.
3. Technology Accessories - The increase in demand for consumer-catered mobile solutions presents opportunities for companies that specialize in creating technology accessories, such as phone cases and chargers, to innovate and meet consumer demand.