Like most Millennials, Roger Federer is a fan of emojis. The tennis superstar -- who is known for his powerful backhand -- can be recognized for his excessive use of emojis on social media.
NikeCourt -- Nike's tennis-focused subsidiary brand -- has picked up on Federer's love for Apple's expressive emoticons and has created a collection that honors both the tennis player and his love for emojis. Channeling this revolution into a limited-edition collection of performance t-shirts, NikeCourt has developed a line of Dri-FIT tees that feature emoji renditions of the Swiss tennis star, Nike's 'Just Do It' slogan as well as eight different emojis.
The collection is set to release on March 14th, 2016 with hopes that these Roger Federer emojis will one day be smartphone-compatible.
Athletic Emoji Apparel
NikeCourt's Latest Range Honors Roger Federer's Love for Emojis
Trend Themes
1. Athletic Emoji Apparel - The trend of incorporating emojis or other digital symbols into the design of athletic apparel can open up new opportunities for personalization and self-expression among consumers.
2. Limited-edition Collections - The trend of releasing limited-edition collections of sports apparel or merchandise can create a sense of exclusivity and urgency among consumers, potentially leading to increased sales and brand loyalty.
3. Social Media Branding - The trend of incorporating social media trends, such as emojis, into the branding and advertising of sports products can help brands connect with younger consumers and stay relevant in the digital age.
Industry Implications
1. Athletic Apparel - Athletic apparel brands can capitalize on the trend of incorporating emojis or digital symbols into their products, appealing to younger consumers who value personalization and self-expression.
2. Sports Merchandise - Sports merchandise companies can benefit from the trend of releasing limited-edition collections, creating a sense of exclusivity and urgency among fans that can lead to increased sales and brand loyalty.
3. Digital Marketing - Companies in the sports industry can leverage the trend of incorporating social media branding into their advertising and marketing campaigns to connect with younger consumers and build a stronger digital presence.