For the first time ever, California-based brand 'Rodarte' will retail its new line through a channel other than the brand's online website, making its latest collection available exclusively through Depop.
Depop, the buying and selling app popular among a younger consumer base empowers consumers to shop second hand, and to promote their own small businesses. Now, the success of this platform is being leveraged by Rodarte, who cleverly attract a specific consumer base through its Depop restock. The collection consists of casual wear items, including tie-dye hoodie and sweat pant sets, a pink branded hoodie, cropped sweaters, crewnecks and more.
The collection is available online through Depop channels, with prices starting at approximately $40 USD.
Reseller Platform Retail Restocks
Rodarte's Collection is Exclusively Available Through Depop
Trend Themes
1. Brand-platform Collaboration - More and more brands are partnering with buying and selling apps like Depop to cater to a younger consumer base and expand their reach.
2. Exclusive Collection Releases - Brands are experimenting with exclusive sales channels and releases to attract specific consumer bases and create hype around their products.
3. Second-hand Shopping - Consumers are increasingly interested in shopping second-hand and supporting small businesses via buying and selling apps like Depop.
Industry Implications
1. Fashion - Brands in the fashion industry have an opportunity to collaborate with buying and selling apps to reach a younger consumer base and try unique sales strategies.
2. E-commerce - Platforms in the e-commerce industry can cater to consumers interested in second-hand shopping and support small businesses by partnering with buying and selling apps like Depop.
3. Retail - The retail industry can benefit from experimenting with exclusive sales channels to create hype and attract specific consumer bases.