The Rodarte Spring 2020 campaign is full of famous women like Kirsten Dunst, Gabrielle Union and others from across the entertainment industry. The campaign features a good mix of household names and up-and-coming stars, each of which can be seen dressed in romantic outfits from Rodarte featuring tulle, taffeta, ruffles and more.
The backdrop of the campaign lookbook is a dreamy scene with greenery and statues, reflecting the brand's desire to "create painted portraits," according to Rodarte's Laura Mulleavy, making it seem as though it's somewhat unclear whether "someone has been painted or photographed."
The campaign also stars singer Maggie Rogers, Oscar nominee Yalitza Aparicio, rapper Kilo Kish, actor Maya Erskine and reunited Mad Men stars Kiernan Shipka and January Jones.
Painterly Womenswear Campaigns
The Rodarte Spring 2020 Campaign is Full of Recognizable Faces
Trend Themes
1. Celebrity-driven Campaigns - Incorporating well-known faces from entertainment in fashion campaigns can increase brand recognition and consumer engagement.
2. Romantic Aesthetic - Designing clothing with romantic elements such as tulle and ruffles can appeal to consumers seeking feminine and whimsical styles.
3. Blurred Reality Campaigns - Experimenting with visual elements that blur the lines between painting and photography in fashion campaigns can create a unique and memorable aesthetic.
Industry Implications
1. Fashion - Brands can explore incorporating celebrities and romantic elements into their campaigns to increase consumer engagement and appeal.
2. Entertainment - Celebrities can leverage their personal brands and expand their reach by modeling for fashion campaigns.
3. Art and Photography - Artists and photographers can collaborate with fashion brands to explore new techniques that blur the lines between painting and photography in campaigns.