UNDERCOVER designer Jun Takahashi collaborated on a Spring/Summer 2018 rockabilly fashion collection release with cult label Cream Soda. The lookbook features delicately punk silhouettes with a classic 50s flair.
The capsule seeks to highlight Japan's progressive movement in streetwear fashion and pinpoint UNDERCOVER and Cream Soda as dedicated and inspiring pioneers in that venture. The greaser-rockabilly fashion collection is a nod back to Cream Soda's roots as a "key player in transforming Harajuki into a fashion hub," as Hypebeast notes.
The punk editorial draws the attention to youthfulness and advertises a mix of Cream Soda's classic skull and crossbones logo with UNDERCOVER's branding. The 2018 capsule is rich with animal prints, as a racy leopard pattern appears in yellow, gray and blue on everything.
Greasy Rockabilly Fashion Collections
UNDERCOVER & Cream Soda Channeled the 50s for SS18
Trend Themes
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Rockabilly-inspired Fashion — The popularity of the UNDERCOVER & Cream Soda rockabilly fashion collection presents an opportunity for fashion brands to incorporate retro-inspired looks into their collections.
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Collaborative Streetwear Collections — The UNDERCOVER & Cream Soda collaboration highlights the potential for brands to partner with other labels to create unique streetwear collections that appeal to niche markets.
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Youthful Punk Aesthetic — The punk-inspired editorial of the 2018 rockabilly fashion collection suggests an opportunity for fashion brands to tap into the youth market by offering edgy, rebellious styles.
Industry Implications
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Fashion — The UNDERCOVER & Cream Soda rockabilly fashion collection demonstrates potential for fashion brands to capitalize on niche fashion movements to differentiate themselves in a crowded market.
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Streetwear — The collaborative effort between UNDERCOVER and Cream Soda highlights the potential for streetwear brands to partner with other labels to create unique and memorable collections that resonate with consumers.
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Youth Culture — The punk-inspired editorial of the 2018 rockabilly fashion collection shows an opportunity for brands to target the youth market by embracing rebellious, youthful styles that appeal to that demographic.