The Rock Grace Ruby Reserve is one of the latest refreshments from the brand that's achieved using a range of high-quality components to offer consumers a drink that matches their desire for premium wellness.
The tonic is made with an array of ruby crystals along with botanicals and adaptogens that work to help stimulate pleasure, joy, self-love and beauty in the consumer. The drink maintains a non-alcoholic profile that's also free from sugar and calories to help deliver an exceptional flavor that's also suitable for those on specialty diets.
The Rock Grace Ruby Reserve tonic is made with organic lemon balm, vanilla bean and dandelion, while also features hints of raspberry and floral in the mix to make it the perfect summertime alcohol alternative.
Light-Bodied Crystal Tonics
The Rock Grace Ruby Reserve Non-Alcoholic Drink Launches May 8
Trend Themes
1. Premium Wellness Drinks - There is an opportunity for disruptive innovation in the creation of non-alcoholic drinks that offer high-quality components for premium wellness.
2. Adaptogenic Beverages - The use of adaptogens in beverages to stimulate pleasure, joy, self-love, and beauty presents a disruptive innovation opportunity in the beverage industry.
3. Sugar-free and Calorie-free Refreshments - There is a potential for disruptive innovation in developing drinks that are both sugar-free and calorie-free, catering to consumers on specialty diets.
Industry Implications
1. Beverage Industry - The beverage industry can explore and capitalize on the trends of premium wellness drinks, adaptogenic beverages, and sugar-free / calorie-free refreshments.
2. Wellness Industry - The wellness industry can embrace the trend of premium wellness drinks and adaptogenic beverages to offer innovative and health-focused non-alcoholic options to consumers.
3. Specialty Diet Industry - The specialty diet industry can tap into the trend of sugar-free and calorie-free refreshments to provide alternative options for consumers following specific dietary restrictions.