NOAH introduces its latest collection full of designs that honor the iconic rock band Fishbone, bridging together the East and West. Noah was born in New York and the rock band rises from Los Angeles, drawing inspiration from the band's deep appreciation of music and uncompromising approach of marginalization.
The collection features designs that blend together stylistic elements with politics, representing both brands. NOAH talks about Fishbone's musical stance as "rage at injustice, a positive mental attitude aimed towards a better world, frustration that we can’t get to it fast enough, and a need to express all of that with complete freedom," which closely aligns with NOAH since its rebranding in 2015. The range features pieces including zippered jackets, fleece hoodies, tees, rugby shirts, and more.
Anti-Racism Empowered Casualwear
NOAH Celebrates Rock Band Fishbone in its Newest Collection
Trend Themes
1. Music-inspired Fashion - The blending of music and style in fashion is a growing trend that brands can capitalize on.
2. Intersectional Brand Collaborations - Collaborations between brands with different cultural backgrounds can create meaningful and impactful collections.
3. Political Statements in Fashion - Fashion can be a platform for political expression and brands can use it to make powerful statements.
Industry Implications
1. Fashion - The fashion industry can leverage music-inspired collections to attract a wider audience and make statements about social issues.
2. Music - Musicians can collaborate with fashion brands to extend their brand and promote their message.
3. Social Justice - The intersection of art and activism can be a powerful tool in fighting for social justice, and fashion can play a role in this movement.