The Robinsons Blackberry & Blueberry drink is the latest flavor being launched by the UK-based brand to provide consumers with a way to quench their thirst in a flavorful way. The drink builds on the brand's relaunch of its ready-to-drink range last year and feature a premium flavor that will be right at home within the existing options including Peach & Mango and Raspberry & Apple. The drink is arriving in 500ml bottles that have a £1 suggested price point and is free from added sugars.
The Robinsons Blackberry & Blueberry drink is expected to be well-received in the retail sector following research carried out by parent company Britvic. This showed that two-thirds of retailers surveyed were observing growth of their impulse soft drink sales.
Ready-to-Drink Squash Refreshments
Robinsons Blackberry & Blueberry is Arriving Now
Trend Themes
-
Ready-to-drink Squash — The rise in popularity of ready-to-drink squash refreshments presents a disruptive opportunity for beverage companies to offer premium, sugar-free flavors.
-
Premium Flavor Offerings — The success of Robinsons Blackberry & Blueberry highlights the trend towards premium flavor offerings in the ready-to-drink market.
-
Growing Impulse Soft Drink Sales — The growth of impulse soft drink sales in the retail sector presents a disruptive opportunity for beverage companies to create eye-catching packaging and point-of-sale displays to draw in customers.
Industry Implications
-
Beverage Manufacturing — Beverage manufacturers have an opportunity to capitalize on the trend of ready-to-drink squash with premium, sugar-free flavor offerings.
-
Retail — Retailers can take advantage of the growing impulse soft drink sales trend by creating eye-catching displays and strategic product placement in store.
-
Market Research — Market research firms can assist beverage companies in identifying consumer trends and preferences to create successful ready-to-drink products.