If you don't recognize this artist's name you'll definitely recognize one of his most famous works pictured above, the "Love" emblem. That logo, which has been seen through all different facets of mainstream culture, will now adorn the newest pair of Chucks with the Robert Indiana Converse sneakers set to be released this summer.
The collaboration to create the Robert Indiana Converse sneakers was part of the (Product) RED Campaign in which a portion of the proceeds from all products in that line go to help fighting AIDS in Africa.
So if you want to be generous and stylish this summer, you need to pick up a pair of Robert Indiana Converse sneakers.
Charitable Pop Art Shoes
Robert Indiana Converse Sneakers are the Latest Weapons to Fight AIDS
Trend Themes
1. Charitable Fashion - Creating fashionable products that support social causes to attract socially aware consumers.
2. Collaborative Marketing - Partnering with artists or social organizations to create products that appeal to consumers and support social causes.
3. Product (RED) Campaign - Offering a line of products in which a portion of the proceeds go to fighting AIDS in Africa.
Industry Implications
1. Fashion Industry - Creating stylish and ethically conscious products that support social causes to attract social justice-minded consumers.
2. Art Industry - Partnering with fashion brands to create limited-edition products that utilize the unique style of an artist and support social causes.
3. Social Impact Nonprofits - Collaborating with corporations to create impactful campaigns that support social causes.