Sexual wellness brand Roam unveils its new product which is the world's inaugural skin-toned colored condoms. Customers are able to select from four different shades -- original latex, light brown, medium brown, and dark brown.
To create the condoms, the company tapped the help of the multicultural creative agency Word on the Curb in order to create the tones to capture a "broad range of skin tones." Roam's new condoms are made from natural latex, which means that it is entirely biodegradable after use. The packaging follows the same sustainable value as it uses paper foils instead of plastic packaging. For every pack that is purchased, an additional condom will be donated to the sexual health charity organization Brook.
Skin-Toned Inclusive Condoms
Roam Unveils a New Selection of Skin-Toned Colored Condoms
Trend Themes
1. Skin-toned Condoms - A trend towards inclusivity is driving a demand for skin-toned condoms, offering a disruptive innovation opportunity for brands to cater to underrepresented populations.
2. Sustainability in Sexual Wellness - As environmental concerns grow, a trend towards sustainability in sexual wellness is emerging, offering a disruptive innovation opportunity for brands to offer eco-conscious products.
3. Collaboration with Multicultural Agencies - A trend towards collaboration with multicultural agencies is emerging as companies recognize the importance of diversity and inclusivity, offering a disruptive innovation opportunity for brands to work with diverse teams to create products for underrepresented populations.
Industry Implications
1. Sexual Wellness - The sexual wellness industry can capitalize on the trend towards inclusivity by creating skin-toned condoms for underrepresented populations.
2. Sustainability - The sustainability industry can capitalize on the trend towards eco-consciousness in sexual wellness by offering eco-friendly products such as biodegradable condoms.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend towards diversity and inclusivity by working with multicultural agencies to create campaigns that represent underrepresented populations.