Photographer Felipe Cuartas traveled to the "middle of nowhere" -- AKA the outskirts of Antioquia, a Colombian Province -- with model Juana Carolina Martinez to shoot an exclusive C-Heads editorial. The model-photographer duo were joined by stylist Lisa Salazar and makeup artist Linda Munera. Salazar dressed Martinez in a denim Harley Davidson vest, suede boots, overalls and plaid, while Munera gave her a mild smokey-eye look perfect for adventuring.
Whether she's taking in the scenery from the high vantage point of a mountain, skimming a book (Alexa Chung's 'IT') or stopping traffic with her out-of-this-world beauty, Martinez looks like she's enjoying every minute of this free-spirited journey.
Cuartas explains that he was inspired by road films over the past two decades, which depict a "sensual girl hitchhiking through mountainous roads."
Rebellious Hitchhiking Editorials
Felipe Cuartas Photographed Juana Carolina Martinez for C-Heads
Trend Themes
1. Road Film Fashion - Opportunity for fashion brands to create collections inspired by the free-spirited style seen in road films.
2. Adventure Makeup - Disruptive innovation opportunity for makeup brands to develop products specifically designed for adventurous lifestyles.
3. Exploration Photography - Potential for photographers to capture unique and adventurous locations, like the outskirts of Antioquia, for editorial shoots.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of road film fashion to attract consumers seeking a free-spirited style.
2. Makeup - Makeup brands can cater to the growing demand for adventure makeup products that are long-lasting and versatile.
3. Photography - Photographers can explore off-the-beaten-path locations and offer unique editorial shoots that capture the spirit of exploration.