New York-based menswear label Rōnin introduced its latest collection designed for the Fall/Winter 2018 season. The capsule is comprised of a series of logo-centric emblems that adorn silhouettes including hoodies, button-down shirts, tees, track pants, pullover sweaters and BDU shirts. Rōnin drew design inspiration from the Japanese cyberpunk horror film entitled 'Tetsuo: The Iron Man.' This is translated through a series of subtle graphics that decorate the staple seasonal pieces.
Some standout apparel includes the pullover sweater constructed from soft fleece materials, the hoodies with color-blocking elements and the long-sleeve tee that displays a re-imagined Doritos graphic on the back.
The entire Rōnin Fall/Winter 2018 range is now available to shop online at Rōnin.
Logo-Informed Cyberpunk Apparel
Rōnin's FW18 Capsule is Inspired by Japanese Horror Films
Trend Themes
1. Logo-centric Apparel - Opportunity for fashion brands to incorporate logos and emblems as key design elements in their seasonal collections.
2. Japanese Cyberpunk Aesthetics - Opportunity for entertainment companies to create content that draws design inspiration from Japanese cyberpunk horror films to appeal to fashion-conscious audiences.
3. Color-blocking Elements - Opportunity for fashion brands to incorporate color-blocking elements in their garments for a visually striking impact.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate logos and cyberpunk-inspired design elements in their seasonal collections to appeal to consumers who are interested in streetwear.
2. Entertainment - Opportunity for entertainment companies to leverage the popularity of cyberpunk aesthetics to create content that appeals to fashion-conscious audiences.
3. Graphic Design - Opportunity for graphic designers to experiment with the versatile use of subtle graphics and color-blocking elements in achieving a visually striking impact for a brand.