Ripped black jeans are the new leggings according to the celebrity fashion photos in this gallery.
After Maison Martin Margiela made the shredded black pants look so haute at fashion week, it wasn't long before style icons like Rihanna, Nicky Hilton, Fergie, Agyness Deyn, Hilary Duff and Gweneth Paltrow began wearing the look. The gallery also includes Miley Cyrus in ripped leggings.
Implications - This is not the first time that brands have taken inspiration from a variety of music genres such as hip-hop and punk rock to market to a mainstream audience. The raw, gritty nature of music-inspired fashion has an edge that consumers look for when they want to defy the norms of conventional attire. Brands shouldn't be afraid to push the boundaries of creativity because ultimately, that's what consumers are looking for.
Ripped Black Jeans
Celebs in Tattered Dark Denim Bring Back the Grunge Look
Trend Themes
1. Ripped Black Jeans - the grunge look is making a comeback with shredded black pants
2. Music-inspired Fashion - music genres such as hip-hop and punk rock continue to inspire fashion trends
3. Creative Branding - brands must push the boundaries of creativity to appeal to consumers
Industry Implications
1. Fashion - fashion designers can capitalize on the grunge look by incorporating shredded black pants in their designs
2. Music - music industry can partner with fashion designers to create music-inspired fashion lines
3. Marketing - marketing agencies can help brands create unique and creative branding strategies to appeal to consumers