Beach parties might bring to mind the surfer extravaganzas of 1960s LA, but the Ripley's Aquarium of Canada recently brought that historic style into the future with the Ripley's Beach Bash event. The pop-up, which was open for just a single night in Toronto's downtown aquarium, let partiers dance the night away among the fishes and other marine life that are typically relegated to the staid daylight hours.
Aside from dancing in the shadows of sharks and rays, Ripley's Beach Bash also featured other creative perks coupled with admission. For instance, those who attended Beach Bash got free access to the aquarium's surf simulator along with the price of their ticket. Beach Bash also featured a Malibu Rum cash bar with a beach-themed menu, a live DJ, and a photo booth.
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
Trend Themes
1. Pop-up Aquarium Nightclubs - The trend of hosting events and parties in aquariums for a unique experience can be capitalized on by event planning companies to create memorable experiences for their clients.
2. Merge Entertainment with Education - The trend of educating visitors in new ways through unique live events like Ripley’s Beach Bash can be capitalized on by education and entertainment companies to create immersive experiences that are both informative and entertaining.
3. Exclusive Event Offerings - The trend of offering exclusive perks such as free access to interactive exhibits and unique photo opportunities creates an opportunity for businesses focused on event planning and experiential marketing to differentiate their offerings and attract new customers.
Industry Implications
1. Event Planning - The event planning industry can take advantage of the trend of hosting unique, immersive experiences in aquariums to offer clients a range of unforgettable events.
2. Education and Entertainment - Entertainment companies can merge education and entertainment to create interactive, informative live events for visitors to marine attractions.
3. Experiential Marketing - Experiential marketing companies can create exclusive, immersive event experiences featuring unique perks that differentiate their events and attract new customers.