Just weeks after a collaboration announcement, the Rihanna FourFiveSeconds video has premiered on Vevo, leaving fans in a frenzy. The superstar dons an understated denim outfit in the clip and is joined by rapper Kanye West and Beatles front man Paul McCartney who are also jean-clad. The clip is a throwback to the late 80s and revives the decade's Bruce Springsteen-esque fashions.
While Kanye contributes a verse to the track, Paul plays its melody on acoustic guitar. Mixing r&b, blues and rock influences, the Rihanna FourFiveSeconds release is a less dance-driven and more subtle song for the star. The song is already a Billboard and Itunes hit and introduces a new generation to Paul McCartney's music.
Despite of not releasing music in recent years, the musician has been featured on Kanye West's recent 'Only One' release and proves he's still got what it takes to attract a young audience with the help of Kanye and Rih.
Denim-Clad Rock Trios
The Rihanna FourFiveSeconds Video Features Kanye West And Paul McCartney
Trend Themes
1. Collaborative Music Videos - Opportunity for artists to come together and create visually captivating videos that generate buzz.
2. Revival of 80s Fashion - Fashion brands can capitalize on the renewed interest in 80s-inspired clothing by creating denim-centric collections.
3. Cross-generational Music Releases - Brands can leverage the appeal of established musicians collaborating with younger artists to reach a wider audience and boost sales.
Industry Implications
1. Music Industry - Opportunity for record labels and artists to explore innovative ways of collaboration in order to create unique and impactful music releases.
2. Fashion Industry - Fashion brands and retailers have the opportunity to tap into the renewed interest in 80s fashion and create denim-focused collections that appeal to a wide range of consumers.
3. Entertainment Industry - Opportunity for entertainment companies to produce and promote cross-generational music releases that bridge the gap between different fan bases and generate new followers.