Rick Owens and Champion continue to grow their collaborative efforts, marking their fourth year with the latest range. The capsule is made from a sustainable mindset that is true to the values of both efforts. The silhouettes are oversized and drape along the body, which is done with materials including heavyweight jersey, perfectly fusing both of the brands together.
Rick Owens explains that "This season continues our liberal use of Champion's logo corrupted with my pentagram. I use a pentagram as a camp anti-bigotry symbol. A gentle poke at the judgment. I get to softly corrupt a symbol of American jock-dom that was calling me a weirdo in my youth. The world can be a narrow-minded place, and my personal agenda is to suggest tolerance and empathy in my own tiny way in every place I can. Champion helps me do that."
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Trend Themes
1. Sustainable Fashion - The use of sustainable materials in sporty fashion apparel presents an opportunity for disruptive innovation focused on environmentally conscious branding.
2. Oversized Silhouettes - The use of oversized and draped silhouettes in sporty fashion apparel represents an opportunity for retailers and designers to create unique and comfortable styles for consumers.
3. Collaborative Fashion - The collaboration efforts between fashion and sportswear brands provides an opportunity for fashion industry players to tap into new markets and increase brand visibility.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry can take advantage of the use of eco-friendly materials in sporty fashion apparel, providing consumers with a fashionable and sustainable alternative.
2. Sportswear Industry - The sportswear industry can utilize collaborations with fashion brands, like Champion's partnership with Rick Owens, to create new product lines and increase brand awareness.
3. Retail Industry - Retailers can capitalize on the trend towards oversized and comfortable sporty fashion apparel, providing consumers with stylish yet comfortable clothing options.