Rick Owens and Champion work in collaboration on a collection designed for the Spring/Summer 2021 season. The two merge their expertise for a unique set of goods. This marks the second time the duo join forces following their collection last year for the SS20 season.
This time around, Owens draws inspiration from Ancient Greece, showing through on some sporty archival pieces. The capsule is made up of tees, sweatpants, shorts, sweaters, and even jockstraps. The accessory designs include tote bags, bucket hats, face coverings, caps, pocket purses, and more. A lot of the designs see Rick Owens' logo along with the Champion branding. Notably, the pieces have a sustainable mindset as it is made from recycled nylon, organic cotton, and locally sourced fabrics.
Avant Garde Cozy Apparel
Rick Owens and Champion Join Forces for a SS21 Collection
Trend Themes
1. Sustainable Apparel - The use of recycled nylon, organic cotton, and locally sourced fabrics in the Rick Owens and Champion collaboration presents an opportunity for sustainable apparel innovation.
2. Athleisure Wear - The collection's combination of sporty archival pieces and trendy accessories showcases an opportunity for disruptive innovation in the athleisure wear trend.
3. Collaborative Collections - The Rick Owens and Champion collaboration for the second time highlights an opportunity for innovation in creating unique and fresh collaborative collections in the fashion industry.
Industry Implications
1. Fashion Industry - Sustainability, athleisure wear, and collaborative collections are trends that are present in the fashion industry, presenting opportunities for innovation in this sector.
2. Athletic Apparel Industry - The Rick Owens and Champion collaboration showcases an opportunity for disruptive innovation in creating fashionable and sustainable athletic apparel.
3. Accessories Industry - Trendy accessories such as bucket hats, face coverings, and tote bags that were part of the collaboration present opportunities for innovation in the accessories industry through creative and functional design.