Richemont has debuted a new digital platform called Enquirus to help fight watch and jewelry-related crime. With Enquirus, an accessory's brand and serial numbers can be used to register the item or collection and create a user account. When all relevant papers have been transferred to the digital vault, chances of recovery are increased when stolen or lost items are reported.
The database may be used to examine watches and jewelry being sold as used items, allowing clients to ensure they are not stolen before making a purchase. This helps reunite lost pieces with their owners and also prevents theft or fraud.
"Our goal is to bring onboard as many industry players as possible, as well as the police departments of all the major cities in the world, to make Enquirus the largest international database of lost and stolen watches and jewelry," said Frank Vivier, chief transformation officer at Richemont.
Anti-Theft Jewelry Platforms
Richemont Debuts a Digital Platform to Deter Watch and Jewelry Theft
Trend Themes
1. Digital Jewelry Security - Enquirus demonstrates the trend to capitalize on digital platforms to secure luxury goods, creating an opportunity for cybersecurity companies.
2. Smart Accessory Ownership - Enquirus uses smart-database technology to verify the ownership of accessories with the potential to streamline verification and registration processes, creating an opportunity for smart technology manufacturers.
3. Luxury Anti-theft Solutions - Enquirus offers a solution to prevent luxury theft using novel anti-theft measures, creating an opportunity for security technology providers.
Industry Implications
1. Luxury Goods Industry - Enquirus targets the luxury goods industry, creating an opportunity for jewelry and watch manufacturers to increase the perceived value of their products with built-in security.
2. Cybersecurity Industry - Enquirus generates a potential application for cybersecurity companies looking to expand their offerings and venture into the luxury market.
3. Smart Technology Industry - Enquirus shows the potential for smart technology to create smarter and safer ownership, registration, and authentication processes, creating an opportunity for smart tech firms.