New York-based designer Alexander Wang introduces a selection of reworked adidas tracksuits for Spring/Summer 2018. The six-piece collaborative collection reinvents sportswear staples with new blends of shapes and silhouettes. For this selection, Wang introduces hybrid shapes and unique volumes, resulting in a capsule of unisex garments.
Alexander Wang reworks the iconic adidas tracksuit -- the track jacket has a cinched-in waist that resembles sleeves being tied around it, and a reversed adidas logo. The tennis shorts resemble a similar design, with the waist area appearing to have a sweater collar wrapped around it. A unique piece is the full length skirt, which is an opened track pant concept. The all new adidas Originals by Alexander Wang series will be dropping globally starting March 3rd.
Reinterpreted Designer Sportswear
Alexander Wang Debuts a Selection of Reworked adidas Tracksuits
Trend Themes
1. Hybrid Sportswear - Reinterpreting traditional sportswear by introducing unique shapes and volumes to create hybrid pieces.
2. Unisex Capsule Collections - Developing gender-neutral collections to appeal to a wider audience and create accessibility.
3. Reworked Classics - Breathing new life into classic pieces by reinterpreting and giving them a contemporary twist.
Industry Implications
1. Fashion - Exploring the possibilities of hybrid sportswear in athletic and high fashion retail.
2. Sportswear - Introducing and marketing unisex capsule collections in the sportswear industry to create new market opportunities.
3. Athletic Footwear - Partnering with designers to release limited-edition or one-of-a-kind reworked classic collections to attract collectors and increase revenue.