To mark the biggest update to the Chipotle Rewards program since its 2019 debut, Chipotle is introducing new video game called Chipotle Race to Rewards Exchange. The interactive racing game was inspired by the popularity of low-fi video games and it challenges players to pick up points for their chance to win a real-life 2021 Tesla Model 3, among other prizes.
The launch of Rewards Exchange gives players the chance to unlock more rewards and more often. In the past, Chipotle Rewards points could only be put towards free entrees but this update gives members the chance to exchange their points for free guacamole, drinks and Chipotle Goods. Members can also choose to support a variety of Chipotle's non-profit partners with their points.
Lo-Fi Restaurant Video Games
Chipotle is Launching Rewards Exchange with a Tesla Model 3 Giveaway
Trend Themes
1. Lo-fi Video Game Marketing - Opportunity for businesses to promote their products through low-fi video games to increase engagement and loyalty.
2. Gamification of Loyalty Programs - Opportunity for businesses to engage customers through interactive games and incentivize them to participate in loyalty programs.
3. Rewards for Social Responsibility - Opportunity for businesses to offer rewards to customers who choose to support their non-profit partners, incentivizing social responsibility.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage gamification to enhance their loyalty programs and engage customers.
2. Automotive Industry - Automotive companies can partner with businesses to offer vehicle giveaways as promotional rewards to increase brand awareness.
3. Non-profit Sector - The nonprofit sector can explore partnership opportunities with businesses to receive support through loyalty program point donations.