Dead Sailor Duds

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Revolver Fall/Winter 2009 Features Morbid Marine Artistry

The Revolver Fall/Winter 2009 collection features stunning artwork by Parisian artist So-Me.

Known for quirky eccentricity in their designs, the Japanese brand Revolver is offering more graphically unique clothes this season. Printed tees and crew neck sweaters from the The Revolver Fall/Winter 2009 collection seem to be centered around a sailor theme. Except for the minor detail that most of the sailors are dead, shown by the tees printed with skulls in marine caps, or are about to die—a fine example of which is a tee printed with ‘Drowning Sailor.’
Trend Themes
1. Quirky Designs - There is an opportunity for disruptive innovation in the fashion industry by introducing more graphically unique and eccentric designs.
2. Artistic Collaboration - Collaborating with artists, like So-Me, to create stunning artwork on clothing can create a new trend in fashion.
3. Dark and Edgy Themes - Introducing clothing collections with morbid and edgy themes, such as dead or dying sailors, can attract a niche market and disrupt the fashion industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace quirky and eccentric designs, collaborating with artists to create unique and artistic collections.
2. Art - Artists like So-Me can explore new avenues for artistic expression by collaborating with fashion brands to showcase their artwork on clothing.
3. Niche Markets - There is a potential for disruption in the fashion industry by targeting niche markets with dark and edgy themes, catering to consumers who seek unique and unconventional clothing.

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