Looking oh so 90s fly, Iggy Azalea stars in the new urban chic REVOLVE Summer 2014 campaign.
Showing us how to do eclectic, bright and funky just right in the new lookbook, the stunningly statuesque Australian rapper looks comfortable and cheeky in the latest pieces from the REVOLVE Summer 2014 line.
"Iggy represents REVOLVE in both style and attitude. Our customer is risk-taking, sexy and confident, and Iggy is the perfect embodiment of that. We don’t like to play it safe, and neither does Iggy," says Michael Mente, Founder and Co-CEO.
So if you want to turn up the heat up and give your wardrobe a little bit of edge, make sure you get caught rocking pieces from this vibrant new line, which includes sunglasses, crop tops and floral prints.
90s Chic Lookbooks
Iggy Azalea Stars in the New REVOLVE Summer 2014 Campaign
Trend Themes
1. 90s Chic Fashion - Disruptive innovation opportunity: Creating a line of clothing that combines 90s aesthetic with modern sustainability practices.
2. Urban Chic Lookbooks - Disruptive innovation opportunity: Developing an interactive digital platform that allows users to create their own urban-inspired lookbooks.
3. Eclectic Style - Disruptive innovation opportunity: Launching a subscription service that curates and delivers a personalized selection of eclectic fashion pieces to customers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing augmented reality technology in fitting rooms to enhance the shopping experience and increase sales.
2. Digital Marketing - Disruptive innovation opportunity: Using AI and machine learning to analyze customer data and personalize marketing campaigns for urban chic clothing brands.
3. Fashion Media - Disruptive innovation opportunity: Creating a social media platform specifically for fashion influencers to connect and collaborate with brands and designers.