Fashion label Maison Noir crafts a new Spring/Summer 2018 Line entitled 'Return to Stone Garden.' Maison Noir made a statement explaining, "Stone Garden, a fictitious place set in Northern California, was a refuge from the turbulent time of the late 1960s. This space was idealized through a series of paintings by David Hockney during his visits to California." The influence lies between the juxtaposing idea of the counterculture influence and David Hockney's artwork against war protest.
The Return to Stone Garden collection is comprised of pieces such as long coats with distressing details, bousons with stripes, tie-dye shirts, loose denim pants, jackets, and fanny packs. The color palettes stick to muted hues with earthy tones through the entire capsule.
Californian 60s-Inspired Fashion
The Return to Stone Garden Capsule Draws Influence From Paintings
Trend Themes
1. 60s-inspired Fashion - Opportunity for brands to tap into the nostalgia for 60s fashion and incorporate elements into their designs.
2. Return to Nature - Growing trend of incorporating earthy tones and natural elements into fashion collections, reflecting a desire for a connection to nature.
3. Artistic Collaboration - Opportunity for fashion brands to collaborate with artists to create unique collections that blend fashion and fine art.
Industry Implications
1. Fashion - Fashion industry can explore innovative ways to incorporate 60s-inspired designs and collaborate with artists to create unique collections.
2. Art - Art industry can leverage connections to fashion by collaborating with fashion brands and showcasing art inspired by specific eras such as the 60s.
3. Retail - Retail industry can tap into the demand for 60s-inspired fashion by stocking collections that incorporate the aesthetics of the era and promoting art-fashion collaborations.