The new Spring/Summer 2009 issue of GQ Style Deutschland takes the colorful male fashion trend to the extreme with an overly vibrant editorial by famed photographer Tony Duran.
The editorial ‘Retro-Rave’ features models Leandro Maeder and Mikus Lasmanis in bold neon colors that are fit for a rave.
The colorful rave fashion is contrasted with a location of ancient ruins and desert that further bring the focus to the pieces.
Implications - Men are no longer shying away from expressing themselves through fashion. Products that offer a feminized style are appealing to those males who desire exploration in their ensembles. Companies could come out with more designs that feature a bolder aesthetic in order to attract the modern male customer.
Neon Men's Fashion
'Retro-Rave' in GQ Style is an Excessively Vibrant Color Explosion
Trend Themes
1. Colorful Men's Fashion - The popularity of bold and vibrant men's fashion is increasing, providing opportunities for companies to create more designs with a bolder aesthetic.
2. Retro Rave Style - The 'retro rave' aesthetic is gaining popularity in men's fashion and could inspire companies to create clothing and accessories that feature neon colors and bold designs.
3. Gender-fluid Clothing - As men become increasingly interested in exploring their styles, there is an opportunity for companies to cater to a wider range of customers with gender-fluid clothing options that offer both bold and feminized styles.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the increasing popularity of colorful and bold men's fashion by introducing new lines and designs that cater to this trend.
2. Textile Industry - As the demand for neon and bold-colored fabrics grows, the textile industry can innovate by creating new materials and techniques that can produce bright and vibrant colors.
3. Cosmetics Industry - The rise of colorful and bold men's fashion could lead to new opportunities for the cosmetics industry to create products specifically designed for men who are experimenting with their styles.