The North Face introduces one of its archival outerwear designs once again in time for the Spring/Summer 2020 season -- the revival of the 1994 Retro Mountain Light Jacket makes its debut in new tonal colorways. This time around, the brand unveils five tonal makeovers of the familiar silhouette.
The jacket was originally constructed with durability and functionality in mind first and foremost. This component was to combat the fast mountain winds, giving the wearer mobility and free movement while also protecting them. It was unveiled originally in 1988 under the brand's Climb Light Expedition System but arrives in the 1994 iteration with updated design touches. The update spotlights the FUTURELIGHT fabric technology to make it ultra lightweight. The colorways include, Lake Blue, Jaiden Green, Mr. Pink, black, and camouflage.
Vibrant Tonal Revived Outerwear
The North Face Brings Back the 1994 Retro Mountain Light Jacket
Trend Themes
1. Retro Outerwear - The resurgence of vintage-inspired outerwear presents an opportunity for brands to capitalize on nostalgia and offer updated versions of classic designs.
2. Tonal Colorways - The popularity of tonal colorways in outerwear allows companies to experiment with different shades and create visually cohesive collections.
3. Lightweight Fabric Technology - The use of advanced lightweight fabric technology in outerwear opens up possibilities for innovative designs that offer both durability and functionality.
Industry Implications
1. Fashion - The fashion industry can leverage the revived interest in retro outerwear and tonal colorways to create new product lines and attract nostalgic consumers.
2. Outdoor Gear - The outdoor gear industry can explore the integration of lightweight fabric technology to develop high-performance and versatile outerwear for adventurers.
3. Textile Manufacturing - Textile manufacturers have an opportunity to collaborate with brands and develop new fabrics that combine durability and lightweight properties, catering to the demand for innovative outerwear.