The Lacoste Spring/Summer Footwear 2020 collection consists of remixed, retro-inspired styles including the iconic Court Slam, the Tennis Classic, the Strom 96, the Gripshot and the T-Clip shoes.
Highlighting vibrant pastel accents, the Court Slam is a standout that is available in pale blue and pale pink suede options. The Tennis Classic is another fan favorite and is a sleek and minimalist choice for those with a more understated style. The all-white white sneaker is accented with a small Lacoste crocodile insignia and will elevate any casual outfit pairing.
Additionally, the collection's Storm 96 shoe celebrates self expression and is a vibrant style that spotlights color-blocking details and a chunkier, 90s-themed silhouette made modern.
Remixed Retro Footwear
The Lacoste Spring/Summer Footwear 2020 Range is Retro-Modern
Trend Themes
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Remixed Retro Footwear — The trend of modernizing iconic retro footwear designs with new colorways such as pastel accents and chunkier silhouettes.
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Color-blocking — The trend of incorporating bold multi-colored patterns or panels into footwear designs to create a statement look.
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Minimalist Sneakers — The trend of sleek, understated sneakers with minimal branding that can be paired with a variety of outfits.
Industry Implications
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Footwear — Opportunities for footwear companies to modernize classic designs by incorporating new colorways or minimalistic features.
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Fashion — Opportunities for fashion companies to offer themed fashion lines that incorporate bold, color-blocked patterns.
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Retail — Opportunities for retailers to cater to consumers' desire for versatile, minimalist sneakers that can be worn with a range of outfits.