Footwear giant PUMA has announced the launch of the Re:Suede, an eco-friendly iteration of its classic Suede sneaker model. Interestingly, the sneaker arrives as a part of the brand's broader pilot scheme to develop and produce a fully biodegradable sneaker.
The Re:Suede utilizes a variety of innovative, planet-saving materials such as a Zeology tanned suede, biodegradable TPE, and robust hemp fibers. Unfortunately, the new sneaker is unavailable for purchase and is only being used as a test model for the brand's new eco-conscious initiatives.
According to PUMA, 500 participants have been selected in Germany to wear the innovative new sneaker for six months, allowing the brand to monitor its long-term durability and functionality. After the six months, participants will send the shoes back to PUMA, where they will undergo an industrial biodegradation process.
Biodegradable Suede Sneakers
PUMA Unveils Its Most Eco-friendly Sneaker Yet, the Re:Suede
Trend Themes
1. Biodegradable Sneakers - There is an opportunity for footwear brands to invest in plant-based materials and biodegradable alternatives to traditional sneaker materials.
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3. Circular Economy - The development of circular production methods and closed-loop systems to reduce waste can play a significant role in the future of sustainable fashion.
Industry Implications
1. Footwear - The footwear industry has an opportunity to invest in sustainable materials and develop environmentally friendly production methods.
2. Fashion - The fashion industry as a whole can benefit from prioritizing sustainability and significantly reduce its environmental impact.
3. Sustainability Consulting - Consulting firms specializing in sustainable practices can serve as experts for fashion and footwear brands looking to prioritize sustainability in their production processes.