Usually when the restaurant service is awful customers don't plan on returning. Not the case with Chicago-based diner Ed Debevic's that actually pays its servers to sass the customers. The eatery offers customers with a comically rude experience keeping in theme with its mantra, "sassy servers, tastey burgers." The unlikely experience is surprisingly refreshing and funny, keeping foodies coming back.
Unlike a traditional restaurant priding itself on the politeness and friendliness of its staff, Ed Debevic's offers the complete opposite experience to guests. The diner services traditional greasy food items like burgers, fries and milkshakes served by waiters and waitresses that are encouraged to withhold their "please" and "thank-you." Instead, the servers give snarky remarks, dispute your food selections and even refuse to refill drinks. The hyperbolic manners of the servers renders the experience comical and surprisingly refreshing by subverting the customer's dinning expectations.
Sassy Server Restaurants
Ed Debevic's Purposefully Offers Rude Restaurant Service to Customers
Trend Themes
1. Sassy Server Restaurants - Disruptive innovation opportunity: Introducing restaurants with intentionally rude service to provide customers with a comically refreshing dining experience.
2. Comedic Customer Service - Disruptive innovation opportunity: Implementing sassy and humorous interactions with customers to create a unique and memorable dining experience.
3. Subverting Dining Expectations - Disruptive innovation opportunity: Challenging traditional notions of polite and friendly restaurant service by offering a hyperbolic and intentionally rude dining experience.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Restaurants can explore new ways of entertaining and engaging customers by incorporating sassy and humorous service elements.
2. Hospitality Industry - Disruptive innovation opportunity: Hotels and resorts can incorporate comedic customer service training to create a unique and enjoyable guest experience.
3. Entertainment Industry - Disruptive innovation opportunity: Entertainment venues like theaters and amusement parks can experiment with subverting expectations by offering exaggerated and humorous interactions with visitors.