To promote responsible pet adoption and bring awareness to the issue of kitten abandonment, Whiskas created a campaign in Russia that puts a playful perspective on some of the less favorable habits of cats. The Krafted by Kittens Kollection is a multi-week experiential and social media campaign that presents household items as works of art that have been created by cats, in their own special way. There's the Cracked Vase, the Extra Fluffy Cushion and the Scratched Rug, all of which show off cats' natural talents for scratching and breaking objects.
To accompany the collection, Whiskas created three films that let people meet the "artist." The campaign also helps to support pet adoption in connection with various animal shelters across the country.
Artful Cat Campaigns
The Krafted by Kitten Kollection Promotes Responsible Pet Adoption
Trend Themes
1. Responsible Pet Adoption - Opportunity for pet adoption organizations to create campaigns that promote responsible pet ownership and raise awareness about the issue of pet abandonment.
2. Experiential Marketing - Chance for brands to create immersive and interactive campaigns that engage consumers in unique experiences.
3. Social Media Campaigns - Potential for brands to leverage social media platforms to reach a wider audience and create buzz around their campaigns.
Industry Implications
1. Pet Adoption Organizations - Opportunity for pet adoption organizations to collaborate with brands and create impactful campaigns that encourage responsible pet ownership.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop creative campaigns that provide immersive experiences for consumers and drive brand awareness.
3. Social Media Platforms - Opportunity for social media platforms to be utilized by brands to launch engaging and shareable campaigns that reach a global audience.