The arrival of warm weather across North America means consumers will be heading outside to make the most of the summer months, which has brands like Reser’s Fine Foods responding with new products tailored for outdoor eating.
The brand's new deli salads come in convenient one and three-pound containers, and can be easily brought with you to the par for a picnic or brought outside for serving with al fresco lunches in the backyard. The salads come in four new varieties including 'Deviled Egg Macaroni Salad,' 'Southern Style Potato Salad with Egg,' 'New York Style Potato Salad' and 'Stadium Cole Slaw.' Each one is free from unwanted ingredients like high fructose corn syrup, artificial colors and flavors.
Picnic-Ready Salads
These New Reser’s Fine Foods Deli Salads are Ideal for Al Fresco Dining
Trend Themes
1. Convenient Deli Salads - Brands can explore creating more convenient deli salads that are easy to transport and enjoy outdoors.
2. Picnic and Outdoor Dining - Businesses can focus on developing products specifically designed for al fresco dining experiences, catering to the demand for outdoor dining options.
3. Clean Label Eating - Opportunities exist to create deli salads that are free from unwanted ingredients, catering to the growing consumer preference for clean label foods.
Industry Implications
1. Food Packaging - The food packaging industry can innovate by developing packaging solutions that are convenient and portable for outdoor dining occasions.
2. Picnic and Outdoor Entertainment - The picnic and outdoor entertainment industries can leverage the trend by offering products and services that enhance the al fresco dining experience.
3. Clean Label Food Manufacturing - Clean label food manufacturers can seize the opportunity to create deli salads that meet the demand for natural, free from artificial additives, and healthier food options.