Eco-friendly dishware is becoming more and more prevalent in modern societies, yet Repurpose Compostables has managed to bring their green product to Bed Bath & Beyond, giving it a mainstream audience that similar products have yet to gain. Touted to have created the "world's greenest coffee cup," Repurpose Compostables focuses on plant-based mugs that are not only non-toxic, but are able to decompose in an astounding 90 days.
Based in Los Angeles, Repurpose Compostables' insulated coffee cup is made from corn and uses soy based inks. With a single wall, it uses 65% less Co2 to manufacture, easily making it the least wasteful and most environmentally conscious cup currently on the market.
Repurpose Compostables' cup is launching with a Repurpose This! Facebook campaign that encourages people to share photos of things they have repurposed for prizes every 90 hours.
Plant-Based Coffee Cups
Repurpose Compostables Brings World's Greenest Mugs to Bed Bath & Beyond
Trend Themes
1. Eco-friendly Dishware - Opportunity to develop innovative, sustainable alternatives to traditional single-use products that are both non-toxic and biodegradable.
2. Mainstream Adoption of Green Products - Chance to create eco-friendly products that appeal to a wide audience and gain market share in mainstream retail.
3. Social Media-driven Repurposing Campaigns - Potential to leverage social platforms to promote brand awareness and engage consumers in sustainable initiatives.
Industry Implications
1. Sustainable Packaging - Disruptive innovation opportunity in developing plant-based alternatives to single-use packaging materials.
2. Retail - Opportunity to introduce and market eco-friendly products in mainstream retail spaces.
3. Social Media Marketing - Opportunity to utilize social media platforms to create engaging sustainable campaigns and build brand loyalty.