This wicked piece of headgear was designed by Filippo Cazzaniga for Yamaha. Called the Lizard Helmet, it features a lizard-like mohawk on the top of the helmet that seems extremely slimy.
The Lizard Helmet would definitely be distracting for other drivers, but would certainly add some style and spunk to a bikers gear this summer.
Implications - Like a lot of subcultures, punk has gone mainstream whether hardcore supporters like it or not. Unfortunately for scenesters, alternative cultures are what attracts people's attention; just look at what grunge did for the fashion industry. As these lifestyles and music genres continue to pop up, companies will continue trying to capitalize on them as a way to make profit off a wider audience.
Reptilian Headgear
The Lizard Helmet by Filippo Cazzaiga Spunks Up Rider Wardrobes
Trend Themes
1. Mainstreaming Subculture Trends - The increased popularity of alternative cultures such as punk can be leveraged by companies to capitalize on a wider audience.
2. Innovative Motorcycle Gear - Designers are creating unique and funky headgear to add style and spunk to biker's gear.
3. Bold and Distracting Accessories - Accessories that stand out and grab attention, such as the lizard-like mohawk on the Lizard Helmet, continue to be popular among consumers.
Industry Implications
1. Fashion - Alternative culture-inspired fashion is becoming increasingly popular and profitable as a way to attract attention and appeal to wider audiences.
2. Motorcycle Gear Manufacturing - Innovations in motorcycle gear, such as the creative designs seen in the Lizard Helmet, can differentiate brands and appeal to consumers looking for unique and eye-catching products.
3. Sporting Goods Retail - Bold and daring accessories such as the Lizard Helmet can be a major draw for consumers looking to express their individual style in sports and activities.