The need for practical yet sustainable products has become apparent with mounting concerns over the pollution and climate change crisis, and Nixon, the Southern California accessory brand, is setting itself apart with the launch of its new sustainable bag line. Made from ocean-bound plastics, the REPREVE Our Ocean fabric takes up to 20 bottles out of circulation and gives them new life in sleek, streamlined bags that are built to last.
"Nixon's new bag collection reaffirms two important points for us as a company. Our Southern California headquarters has deliberately always been just a few blocks from the ocean. Being the first in the U.S. to use REPREVE Our Ocean fiber in bags hits very close to home and signifies how important the environment is to everyone associated with Nixon. The bag line also amplifies our direction as an accessory brand that goes beyond watches, with a collection of essentials
rethought in a way that only Nixon knows how," commented Nixon's President Nancy Dynan.
Nixon's eco-friendly new collection includes multiple styles of totes, daypacks, travel bags, and convertible duffels, among others, that are perfect for road trips, back-to-school, city travel, and more. The new collection is available online and in select retailers with prices starting at $25.00 USD.
Sleek Ocean-Friendly Bags
Nixon Released Its First Bag Line Using REPREVE's Ocean-Bound Plastics
Trend Themes
1. Sustainable Bag Line - Opportunity for businesses to develop and market products made from recycled materials, offering eco-friendly alternatives to consumers.
2. Ocean-bound Plastics - Innovative use of ocean-bound plastics in bag manufacturing presents a disruptive solution to reduce plastic waste and address pollution concerns.
3. Practical Sustainability - Growing demand for practical and functional products that are also sustainable, providing opportunities for businesses to create eco-conscious solutions.
Industry Implications
1. Fashion and Accessories - Fashion brands can explore the use of sustainable materials and manufacturing processes to create eco-friendly accessories, tapping into the growing consumer demand for sustainability.
2. Plastics Recycling - Opportunity for companies in the recycling industry to expand and improve technology for processing and transforming ocean-bound plastics into new products.
3. Travel and Luggage - Travel and luggage companies can incorporate sustainable practices and materials in their product offerings, catering to eco-conscious travelers seeking environmentally friendly options.