LADbible and Three mobile network joined forces to create 'Relaxing Stuff' content for social media for sharing across various platforms. Inspired by autonomous sensory meridian response (ASMR), Relaxing Stuff includes everything from soothing audio and animations to puzzles and video content, all with a purpose of improving wellness by sharing calming moments through technology. Some of the content that can be seen on Relaxing Stuff include dogs in the wind, putty being stretched and celebrities reading fan fiction written about themselves in hushed voices.
Although fun, lighthearted and unconventional, this channel supports thousands of people who are stressed-out and in need of self-care.
Relaxing Stuff can be found on a multi-platform content channel on Facebook, Instagram and a dedicated website, as well as LADbible's Snapchat channel.
Relaxing Social Channels
LADbible and Three are Sharing 'Relaxing Stuff' Across Social Media
Trend Themes
1. Asmr-inspired Content - Opportunity for companies to create soothing audio and video content that appeals to individuals seeking relaxation and wellness.
2. Calming Social Media - Potential for social media platforms to offer dedicated channels that focus on sharing calming moments and content to promote mental well-being.
3. Self-care Through Technology - Disruptive innovation opportunity to develop technological solutions that provide self-care resources and promote wellness.
Industry Implications
1. Digital Content Creation - Companies can tap into the demand for ASMR-inspired content by producing engaging audio and video content that helps users relax and destress.
2. Social Media Platforms - Social media platforms can explore the creation of dedicated channels or features that focus on promoting mental well-being through the sharing of calming content.
3. Wellness Technology - The development of innovative technologies that incorporate self-care resources and wellness-promoting features can disrupt the wellness industry and provide new opportunities for businesses.