The Relate The Relationship People ad campaign shows just how complicated communication between two people can be, especially when a person has to deal with potentially life-changing needs and wants. Not to mention when said person is a man. The 'I-don't-talk-about-my-feelings' stereotype is there for a reason. These complicated relationship issues are visualized through the use of brain-replacing flowcharts.
Conceived and executed by Big Communications, an ad agency based in London, United Kingdom, the Relate The Relationship People ad campaign not only hopes to help males deal with their relationship problems, but also raise awareness of the leading UK charity among that gender. Created in partnership with Men's Health Forum (MHF), the ad campaign was art directed by Ashika Chauhan with creative direction by Billy Mawhinney and illustrations by Simon Dilks.
Flowchart Brain Ads
The Relate The Relationship People Campaign Targets Mindful Men
Trend Themes
1. Complicated Communication Visualization - Opportunity for ad agencies to use visualization techniques in campaigns to communicate complex ideas.
2. Male-focused Relationship Support - Opportunity for charities to create more programs and support services for men dealing with complex relationship issues.
3. Collaboration Between Charities and Ad Agencies - Opportunity for charities and ad agencies to work together to create awareness campaigns that also provide valuable resources.
Industry Implications
1. Advertising - Opportunity for ad agencies to create campaigns focused on complex relationship issues and male communication.
2. Non-profit/charity - Opportunity for charities to expand their support services to address complex relationship issues and male communication.
3. Healthcare/wellness - Opportunity for healthcare and wellness professionals to collaborate with charities and ad agencies to create support services for men dealing with complex relationship issues.