There's no question that Spotify is one of the world leaders in music discovery apps, but the fact of the matter is that the company is not content to rest on its laurels, which is why it is revamping its app to offer a great number of premium listening options to users who don't want to pay up for extra features.
The latest and greatest iteration of the Spotify music discovery app allows non-premium users to craft on-demand playlists while being able to skip tunes if they wish—features that weren't previously possible on the free tier.
In addition to this offering, Spotify is also introducing a bonus plugin, dubbed Data Saver, that mitigates download and stream quality in order to help users save on their data bills.
By offering both front and back-end features at no extra cost, it's clear that Spotify's new app features are looking to stave off the competition from Apple Music and other music discovery apps, with the market competition serving to make end users the winners.
Rejuvenated Music Discovery Apps
The Upgraded 'Spotify' App Offers Premium Features at No Cost
Trend Themes
1. Enhanced Freemium Features - The upgraded Spotify app offers premium features to non-premium users, disrupting the freemium model and enhancing user experience.
2. On-demand Playlist Creation - Spotify's latest iteration allows users to create on-demand playlists, disrupting the traditional curated playlists model and giving users more control over their music experience.
3. Data Saving Plugin - Spotify's introduction of the Data Saver plugin disrupts the industry by offering users a solution to minimize data usage while streaming music.
Industry Implications
1. Music Streaming - The enhancements in Spotify's app offer disruptive innovation opportunities by challenging the current freemium model and improving user experience in the music streaming industry.
2. Mobile Data Providers - The Data Saver plugin introduced by Spotify presents a disruptive opportunity for mobile data providers to partner with streaming apps to offer data-saving solutions to users.
3. Music Discovery Apps - The upgraded features of Spotify's app disrupt the music discovery app market by offering enhanced freemium features and on-demand playlist creation, creating opportunities for other music discovery apps to innovate and improve their offerings.