Tyson is preparing to launch a new brand of functional refrigerated snacks called Pact that shares nourishing bites to support the gut, a healthy glow and amplified energy. While the resealable snack bags will be sold as refrigerated goods to preserve their freshness, they have the ability to last at room temperature for up to a week.
The four kinds of snack bites from Pact are full of functional ingredients, including probiotics, anti-inflammatory turmeric, antioxidant-rich matcha and collagen, which can be found across the Gut Instinct, Gut Ahead, Vibe On and Glow With It varieties. Each of the nutritionist-designed, chef-crafted snack bites supplies the body with fiber, protein, healthy fats and other ingredients to support healthy daily life.
As well as being sought-after for their functional properties, the snack bites will also appeal to consumers with flavors like Cranberry + Kombucha and Cocoa + Coconut.
Chilled Snack Bites
Pact's Refrigerated Snacks Support the Gut, Boosted Energy & a Healthy Glow
Trend Themes
1. Functional Snacks - There is an opportunity to create more functional snacks with ingredients like probiotics, turmeric, matcha, and collagen.
2. Refrigerated Snacks - The convenience of refrigerated snacks that can also last at room temperature for up to a week offers an opportunity for disruption in the snack food market.
3. Healthy Snacking - There is a shift towards healthier snacking as seen through the popularity of snacks that support the gut and promote a healthy glow.
Industry Implications
1. Food and Beverage - Functional and refrigerated snacks are poised for growth and innovation in the food and beverage industry.
2. Health and Wellness - There is an opportunity for disruption in the health and wellness industry by creating more functional snacks that promote gut health and overall wellness.
3. Packaging - As refrigerated snacks become more popular, there is a need for innovative packaging solutions to keep them fresh and convenient for consumers.