FME Apparel is a Melbourne-based fashion label that manufactures refined casualwear that is whimsical, bold, carefree and comfortable. The garments are produced locally with an emphasis on organic fabrics and poetic inspiration.
FME Apparel's refined casualwear collections are centered around great comfort and adorable style. For example, the peach Winter Stellar Pant offers a wide-leg fit with a slightly dropped crotch. Made out of linen, the piece would go smashingly with the similarly colored Buttoned Blouse that boasts a button-up design on the back.
The garments in FME Apparel's Autumn 2018 collection offer the perfect opportunity for consumers to support a small independent business, whose fashion merit is noticeably expressed in its clothing silhouettes.
Refined Casualwear Collections
FME Apparel Boasts Breezy and Elegant Everyday Wear
Trend Themes
1. Local and Organic Fabric - Fashion labels that focus on locally made products and organic fabrics as a unique selling point will gain a competitive edge.
2. Comfortable Chic - Apparel lines that prioritize comfort and ease of wear, while also showcasing unique silhouettes can gain popularity among fashion-conscious consumers.
3. Independent Fashion - Independent fashion brands offer a chance for consumers to support small businesses and stand out with unique and carefully crafted collections.
Industry Implications
1. Fashion and Apparel - The fashion industry can benefit from incorporating unique fabric materials, offering loose and comfortable silhouettes, and supporting independent and small fashion businesses.
2. Sustainable Fashion - The rise of sustainable fashion and eco-friendly manufacturing practices in the apparel industry can support the use of organic and locally-made materials.
3. Small Business Retail - The growing popularity of supporting small and independent fashion retailers can create opportunities for emerging businesses like FME Apparel.