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The New Reese’s Mallow-Top Snack Will Launch Just in Time for Easter

While it may seem far away, Easter is on the horizon and Hershey's has already lined up a new Reese’s Mallow-Top product for the holiday.

The new Reese’s Mallow-Top is a delicious new twist on a classic Reese's Peanut Butter Cup. The new product consists of milk chocolate and peanut butter topped with a layer of marshmallow-flavored creme. The result is a candy cup that's half chocolate, half marshmallow, and filled with creamy peanut butter. As if that weren't exciting enough, the new Reese’s Mallow-Top Peanut Butter Cups will be available in both regular size and king-size packs.

Unfortunately, the new Reese’s Mallow-Top product will not be available until closer to Easter 2021, so you may have to wait to get your hands on them.
Trend Themes
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3. Flavored Creme as a Topping - Opportunity for food companies to experiment with new flavored creme toppings to create unique and indulgent products.
Industry Implications
1. Confectionery Industry - New product launches present an opportunity for candy companies to expand their portfolio and attract new customers.
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