After introducing its Big Cup with Pretzels, Reese's is launching another sweet, salty and richly textured treat with the all-new Reese’s Big Cup with Potato Chips. With this product, the brand says, "We’re on a mission to show the world that everything tastes better with chocolate and peanut butter." For this new chocolate and peanut butter creation, Reese's mixed in crispy rippled potato chips to put a crunchy twist on a tried-and-true pairing.
This oversized chocolate and peanut butter cup provides a taste of everything in a single bite, and it saves snackers from having to think too hard about the kinds of flavors and textures they's like to enjoy. This Reese's product promises to be a special Halloween treat for fans of smooth chocolate and peanut butter, and crispy potato chips.
Chip-Infused Peanut Butter Cups
Reese’s Big Cup with Potato Chips is an Ultimate Salty-Sweet Snack
Trend Themes
1. Salty-sweet Combinations - There is an opportunity to capitalize on the trend of mixing salty and sweet flavors in the snack industry.
2. Innovative Food Pairings - There is an opportunity for new and creative food pairings, such as mixing chocolate and potato chips.
3. Texture-based Snacks - There is an opportunity in creating snacks that offer multiple textures in a single bite, such as the rippled potato chips in the Reese's Big Cup.
Industry Implications
1. Snack Foods - Snack companies can create a new line of products or flavor variations that feature salty-sweet combinations to attract new customers and increase revenue.
2. Confectionery - Confectionery companies can experiment with new and unique food pairings to create disruptive products for the marketplace.
3. Potato Chips - Potato chip manufacturers can partner with confectionery companies to create a new demand in the market by offering a unique twist to their classic product, such as potato chips mixed with chocolate and peanut butter.