Los Angeles-based designer Reese Cooper introduces a quick look at his upcoming collaborative project done alongside Levi's for the season. The designer is known for his strong inspiration for vintage aesthetics, blending perfectly with Americana themes and outdoor environments. Now joining with Levi's, it makes perfect sense in terms of both efforts' design language.
The jacrons are designed in a rich green hue and detailed with co-branding accents along with "RCI" tags that made their first appearance last summer season. The jeans are designed in the same color palette as the fabric tags with a monochromatic forest green look that is also simultaneously referencing the brand's commitment to a more sustainable future. It is set to launch later this year.
Vintage Green Collaborative Denim
Reese Cooper Showcases Upcoming Collaboration with Levi's
Trend Themes
1. Vintage-inspired Collaborations - There is an opportunity for fashion brands to collaborate and create vintage-inspired products that appeal to consumers that have a love for nostalgia and sustainability.
2. Monochromatic Color Palettes - The use of a single color in a product can create a powerful and cohesive brand identity that can differentiate a product from competitors.
3. Sustainable Fashion - There’s an opportunity for brands to create collaborative and sustainable denim products which can appeal to consumers concerned about the environmental impact of traditional denim production.
Industry Implications
1. Fashion Design - Fashion designers can explore vintage and sustainable collaborations to create unique products that appeal to consumers looking for eco-friendly fashion.
2. Outdoor Brands - Outdoor brands can collaborate with fashion brands to create products that can withstand outdoor conditions, while appealing to consumers that desire sustainable and environmentally friendly products.
3. Sustainable Apparel Manufacturing - There's an opportunity to manufacture denim in a sustainable manner that appeals to eco-conscious consumers and supports the fashion industry's move towards sustainability.